![]() ![]() Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars. The company also produced product lines that used pieces outside of the standard Lego System such as Technic and Fabuland. In 1987, Lego created themes within these environments, as well as introducing branding that identified a set as part of a theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system" and the three original environments (based on the present, past and future, respectively) were launched: Town, Castle, and Space. A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.īefore 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. ![]()
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